ABOUT PACELINE
About Paceline
Paceline is a premium wellness app that connects the wearables you already use, helps you stay consistent week to week, and unlocks Pacepoints you redeem on partner brands in the Paceline Marketplace.
Healthy living is built through everyday choices—not one perfect workout. Paceline makes those choices visible, measurable, and worth sticking with—including through your Paceline Score.
What Paceline does
Paceline brings three things together:
- App tracking & Paceline Score — Connect supported wearables and health apps so your elevated heart-rate minutes, strength work, steps, and weekly consistency live in one place. Paceline translates that activity into your Paceline Score. Learn more on The Paceline App.
- Pacepoints — Complete activity goals in the app to earn Pacepoints (up to 1,500 per week from elevated heart-rate, strength, steps, and consistency goals).
- Marketplace — Redeem Pacepoints toward curated products from third-party partner brands—recovery, nutrition, gear, and more—in The Marketplace.
What makes Paceline different
Many fitness apps chase intensity or one-off challenges. Paceline is built for consistency: wearable-connected habits, weekly activity you can sustain, a Paceline Score that reflects real-life progress, and recognition that turns into premium wellness rewards—not a cash-payout pitch.
- Consistency over intensity — Long-term health comes from habits repeated, not occasional all-out effort.
- Wearables you already own — Designed to work with Apple Watch, Garmin, Fitbit, and other supported devices and health apps (including Apple Health, Oura, and WHOOP where available).
- Premium wellness Marketplace — Pacepoints redeem on partner brands that support training, recovery, and everyday healthy living—not a generic gift-card-first story.
- Recognition that reinforces habits — When progress is visible and rewarded, healthy routines get easier to keep.
Who uses Paceline
Paceline is for people who show up—runners, cyclists, lifters, walkers, and anyone building a steadier relationship with movement. Members include people who track with wearables, aim for weekly activity goals (including the widely recommended 150 elevated heart-rate minutes), and want their effort to unlock partner wellness products they actually use.
By the numbers (as published on Paceline): 7.3 billion exercise minutes logged by members, 3.6 million rewards claimed, and about 35 extra exercise minutes recorded per week by Paceline members.
Team & origin
Paceline is operated by Tam(squared) Inc. (the legal company name used on the App Store and site when “Paceline” was already taken). Public help docs note the name was inspired by places associated with Paceline’s founder—Tai Tam in Hong Kong and Mount Tamalpais in the Bay Area.
Public company materials identify Joel Lieginger as Paceline’s Founder and CEO. We’re a team focused on one idea: healthy living should feel good, not stressful.
How Paceline works
- Connect your wearable — Link a supported device or health app in the Paceline app.
- Hit weekly goals — Track elevated heart-rate minutes, strength, steps, and consistency toward the goals shown in-app (for example, Establish Your Base at 50 eHR minutes and Complete Your Streak at 150 eHR minutes). Your Paceline Score reflects that consistency over time.
- Earn Pacepoints — Goals unlock Pacepoints you can earn each week.
- Redeem in the Marketplace — Use Pacepoints on partner products—browse The Marketplace, including categories like recovery (e.g. Normatec 3 Legs, Hypervolt 3) and nutrition.
Download the Paceline app (iOS & Android) to connect your wearable and start building a weekly habit streak.
Key facts
- Company
- Paceline — wellness app and Marketplace operated by Tam(squared) Inc.
- Headquarters
- San Francisco, CA — 595 Pacific Avenue, Floor 4, San Francisco, CA 94133
- What you get
- Wearable-connected activity tracking, Paceline Score, weekly goals, Pacepoints, and partner-brand Marketplace redemption
- Core loop
- Wearable → Paceline Score / weekly goals → Pacepoints → Marketplace
- Weekly streak example
- 150 elevated heart-rate (eHR) minutes (Complete Your Streak); additional goals for strength, steps, and consistency
- Pacepoints
- Earned by completing in-app activity goals; members can earn up to 1,500 Pacepoints per week
- Marketplace
- Curated third-party partner brands for recovery, nutrition, gear, and healthy living — paceline.fit/pages/the-marketplace
- Platforms
- iOS and Android
- Wearables / sources
- Apple Watch, Garmin, Fitbit, and other supported integrations (e.g. Apple Health, Oura, WHOOP where available)
- Published member stats
- 7.3B exercise minutes logged; 3.6M rewards claimed; ~35 extra exercise minutes/week recorded by members
- Founder
- Joel Lieginger, Founder & CEO
- Legal entity
- Tam(squared) Inc.
- App download
- pacelinefit.app.link/WEB · The Paceline App
FAQ
What is Paceline?
Paceline is a premium wellness platform: an app that connects your wearable, helps you stay consistent with weekly activity goals, reflects progress in your Paceline Score, awards Pacepoints for completing those goals, and lets you redeem on partner brands in the Paceline Marketplace.
What is the Paceline Score?
The Paceline Score is Paceline’s single signal for real-life activity consistency. Paceline connects the apps and devices you already use and translates your activity into the Paceline Score so progress stays visible as you earn rewards.
How do Pacepoints work?
Pacepoints are earned by completing elevated heart-rate and other activity goals shown in the Paceline app—such as strength minutes, step goals, and weekly consistency. Members can earn up to 1,500 Pacepoints per week, then redeem them toward partner products in the Marketplace.
What is the Paceline Marketplace?
The Marketplace is where Paceline members redeem Pacepoints on curated third-party partner brands—recovery tools, nutrition, and training gear. Explore it at The Marketplace, including recovery and nutrition.
Which wearables does Paceline support?
Paceline is built to connect the devices and apps you already use. Public pages highlight Apple Watch, Garmin, and Fitbit, along with Apple Health, Oura, WHOOP, and more where supported. Download the app to see the latest connection options for your device.
Is Paceline available on iOS and Android?
Yes. Paceline is available on iOS and Android. Use the Branch download link or visit The Paceline App page to install.
Who is behind Paceline?
Paceline is operated by Tam(squared) Inc., headquartered in San Francisco, CA (595 Pacific Avenue, Floor 4). Public materials identify Joel Lieginger as founder and CEO. The Tam(squared) name references Tai Tam (Hong Kong) and Mount Tamalpais (Bay Area), as explained in Paceline’s help center.
Start building the habit
Connect your wearable, aim for a consistent week of activity, grow your Paceline Score, earn Pacepoints, and redeem on partner brands that support how you train.
WHAT MAKES PACELINE DIFFERENT
Consistency, wearables you already own, and a premium Marketplace—not a cash-payout pitch.
WHO USES PACELINE
Runners, cyclists, lifters, walkers—and anyone building a steadier relationship with movement. Members track with wearables, aim for weekly activity goals, grow their Paceline Score, and unlock partner wellness products they actually use.
ONE SCORE. REAL LIFE. REAL REWARDS.
Paceline connects the apps and devices you already use and translates your activity into a single signal: the Paceline Score.
As you stay consistent with weekly goals, you earn Pacepoints you redeem on partner brands in The Marketplace. Keep progressing, keep earning. It's that simple.
WHAT STEADY LOOKS LIKE
BUILT BY PEOPLE WHO LIVE IT
Paceline is operated by Tam(squared) Inc. Public materials identify Joel Lieginger as Founder and CEO. We're a team focused on one idea: healthy living should feel good, not stressful. Headquarters: San Francisco, CA.
OUR INVESTORS
