PURPOSE FEELS GOOD.

HEALTH IS BUILT THROUGH EVERYDAY CHOICES. WE HELP MAKE THOSE CHOICES VISIBLE, MEASURABLE, AND REWARDING.

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WE SEE HEALTH A LITTLE DIFFERENTLY

Three ideas shape everything we build at Paceline:

CONSISTENCY BEATS INTENSITY

Long-term health comes from habits repeated, not occasional effort. Paceline recognizes that consistency.

HEALTHY HABITS SHOULD PAY OFF

Healthy living creates value for individuals, employers, and communities. The people creating it should share in it.

RECOGNITION MATTERS

Recognition reinforces habits. When progress is visible, healthy routines become easier to keep.

MOST PEOPLE AREN'T THERE YET

Most people don’t meet recommended activity levels.
The gap between intention and action is still wide. Paceline helps close that gap
by making healthy behavior visible and rewarding.

75 PERCENT

of Americans do not meet the recommended physical activity levels of 150 minutes a week.

500 MILLION

cases of noncommunicable diseases linked to inactivity in the next decade.

#1 CAUSE OF DEATH

in the U.S. is cardiovascular disease, largely preventable with daily movement & healthier habits

ONE SCORE. REAL LIFE. REAL REWARDS.

Paceline connects the apps and devices you already use and translates your activity into a single signal: the Paceline Score.

As you stay consistent, you earn rewards. Keep progressing, keep earning. It's that simple.

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WHAT STEADY LOOKS LIKE

7.3 BILLION

Exercise minutes logged by Paceline Members

3.6 MILLION

Rewards claimed by Paceline Members

35 MINUTES

Extra exercise minutes recorded per week by Paceline Members

THIS IS ONLY THE START

Wearable technology is reshaping how wellbeing is understood. We're building a system where steady, healthy habits unlock advantages across daily life. We are starting with rewards today, and expanding into financial products and insurance over time.

BUILT BY PEOPLE WHO LIVE IT

We're a team focused on one idea: healthy living should feel good, not stressful.

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